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Make in India Electronics Has Graduated From Slogan; Now It Must Graduate From Assembly

India’s electronics push has built scale and export momentum, but Chinese brands remain powerful because supply chains, product instincts and distribution cannot be replaced by a factory address. Policy should reward deeper capability, not local-content theatre.

Priya Nair
· 6 min read
Make in India Electronics Has Graduated From Slogan; Now It Must Graduate From Assembly
ComputerUserUser / CC0

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India’s electronics debate is trapped between two lazy positions. Government cheerleaders announce that every locally assembled phone proves technological independence. Cynics reply that nothing has changed because important components remain imported and Chinese brands remain popular. Both accounts flatten a difficult industrial transition. India has built meaningful manufacturing scale. It has not yet built enough depth. The next phase must be judged by suppliers, skills, design and intellectual property rather than the nationality printed beside the assembly line.

The government’s electronics production-linked incentive information describes the policy architecture, while the Economic Survey 2025-26 places industrial development within a wider strategy of resilience and integration. These are serious ambitions. They should be evaluated seriously, which means neither mocking assembly nor mistaking it for completion.

Assembly is a beginning, not an embarrassment

Every complex manufacturing ecosystem begins by doing some tasks before others. Final assembly creates factories, logistics routines, quality-control experience, vendor relationships and export discipline. It can train workers and demonstrate that India can deliver at scale. Dismissing all of this because a processor is imported is an excellent way to remain dependent forever while feeling intellectually pure.

The policy risk is that incentives make assembly a comfortable endpoint. If companies can earn support while importing most high-value parts, domestic capability may remain shallow. Government should therefore increase expectations gradually and predictably: local sourcing, tooling, testing, components, firmware, industrial design, research employment and supplier development. Sudden localisation mandates can produce expensive inefficiency; permanent leniency can produce subsidy-dependent screwdriver plants.

Measurement must improve. Gross export value makes impressive headlines but does not reveal imported content or domestic value added. India should publish consistent sector-level data without exposing firm secrets. How much value is created locally? Which component categories are growing? How many suppliers have reached export quality? What engineering roles exist beyond production supervision? A policy cannot learn from results it advertises only in aggregate.

State governments also matter. Electronics plants need reliable power, water, transport, worker housing, customs efficiency and responsive local administration. A central incentive cannot compensate indefinitely for an industrial area where trucks queue, rents surge and women workers cannot travel safely after a late shift. Manufacturing policy is urban and social policy wearing a clean-room cap.

Chinese brands understand the Indian shelf

Chinese smartphone companies remain influential in India not because consumers failed a patriotism examination, but because these firms learned the market. They built offline distribution, financed retailers, refreshed models quickly, offered competitive cameras and batteries, and targeted exact price bands. A buyer in Lucknow or Coimbatore does not purchase a geopolitical seminar. She purchases a device that appears to offer the best combination of price, features and service.

Indian brands lost ground for reasons more complicated than foreign predation. Many depended on imported reference designs, struggled with quality and updates, and lacked the scale to match rapid product cycles. A flag logo cannot repair weak after-sales service. Government procurement or temporary protection may create breathing room, but consumer trust must be earned through products.

The policy goal should not be to replace a Chinese logo with an Indian logo while the same external supply chain performs the valuable work. Nor should it be to expel companies that manufacture, employ and pay taxes in India under clear rules. The goal is leverage: more local capability, diversified suppliers, enforceable security standards and Indian firms able to participate at higher levels of the chain.

Security concerns deserve a transparent framework. Data practices, app permissions and update integrity should be evaluated through rules applying to all firms, not insinuation applied selectively through anonymous briefings. Clear standards create compliance incentives and reduce arbitrary risk. Consumers deserve protection without being recruited into vague technological nationalism.

Components are where patience gets expensive

Displays, camera modules, batteries, enclosures, connectors, printed circuit boards and semiconductor packaging each require different economics. Some can localise faster; others depend on enormous scale, specialised materials or global technology partnerships. Policy must distinguish among them. A single local-content percentage can encourage cosmetic accounting rather than strategically useful capacity.

Semiconductors attract the biggest announcements because fabrication plants symbolise modern power. But an ecosystem includes design, packaging, testing, equipment maintenance, chemicals, power quality and talent. India already has design expertise; it should connect that strength to manufacturing opportunities while remaining realistic about cost and technological generations. Prestige cannot substitute for customers.

Skills are another bottleneck. Factories need technicians, process engineers, toolmakers and managers who can improve yield, not merely fill shifts. Universities and industrial-training institutes should work with clusters on curricula and apprenticeships. Training should be measured through wages and progression. A certificate count is not an industrial capability.

Worker quality of life belongs in this discussion. Electronics manufacturing often relies heavily on young migrant labour and women workers. Safe hostels, transport, healthcare, predictable contracts and channels for grievance are not soft extras. They affect retention, productivity and the legitimacy of public subsidy. India should not compete by reproducing the worst labour practices of earlier manufacturing hubs.

Design in India must mean more than wallpaper

The deepest value lies in deciding what gets built. Indian conditions provide design opportunities: heat, dust, multiple scripts, intermittent connectivity, shared devices, digital payments and a vast repair economy. Products designed around these realities could succeed beyond India in other emerging markets. Yet too many local variants remain global hardware with new colours, preloaded apps and a patriotic campaign.

Government can support design through research grants, procurement challenges, standards laboratories and easier access to patient capital. Start-ups need pathways from prototype to reliable production. Large manufacturers receiving incentives should develop local engineering teams and supplier programmes, not only production headcount.

Repair is an overlooked capability. India possesses an enormous informal repair economy with practical skill but inconsistent access to parts and documentation. Right-to-repair measures, standardised diagnostics and training could extend device life while creating skilled work. Brands naturally prefer replacement cycles; national policy should consider resource dependence and electronic waste.

Export success will be the hardest test. A protected domestic market can conceal cost and quality weaknesses. Firms that sell competitively abroad must meet delivery, certification and reliability standards. Incentives should encourage that discipline without becoming permanent payments for shipments that would occur anyway.

I give the government credit for treating electronics manufacturing as strategic rather than assuming services alone would carry India. The scale achieved is not imaginary. But the next announcements should be met with harder questions. What is the domestic value? What technology was transferred? Which suppliers improved? What happens when incentives decline?

Chinese brands will continue to dominate significant portions of the market until competitors match their product execution and channels. That is not policy failure by itself. The failure would be spending public money without changing the underlying capability. Make in India should eventually become design, engineer, repair and export from India. Assembly opened the door. Policy must now prevent everyone from becoming comfortable in the lobby.

#make-in-india #electronics #manufacturing #supply-chains
Priya Nair

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Tracks what 'Make in India' electronics policy actually delivers versus what it promises, and why Chinese brands still eat everyone's lunch here.

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